My name is Abdirahim, and I created Joyuse to express something deeper than fashion — a story of movement, identity, and pride. I was born in east Africa, and moved to Sweden ten years ago. Like many immigrants, I crossed borders to find a better life, but I never left behind who I am.
Joyuse is more than a brand — it’s a symbol.
That foot you see in our logo? It’s not just a design. It represents every step taken by someone who carries their culture across continents. Every pair of Joyuse socks or shirts is made with meaning.
We don’t just make clothes.
We carry stories.
We walk proud.
From Sweden to the world — this foot crosses borders, but never identities.